Overview
Spiralwala makes A4 spiral notebooks with funny, desi and slightly too honest Hinglish covers, shipped from Lucknow to customers across India. Every notebook also supports a cause: ₹2 from each one goes towards a child’s education.
The challenge
The brand has a strong personality, and a generic store template would have hidden it. The store needed to sell low-ticket products to students and young professionals mostly browsing on phones, make payment easy for Indian shoppers (including cash on delivery), and help visitors find the right design among dozens of covers.
Our approach
We designed the store around the brand voice: big confident headlines, warm colours and the notebooks front and centre. Instead of a plain catalogue, products are grouped by vibe (Student life, Engineers, Doctors-in-making, Chai lovers, Night owls and more), so browsing feels like part of the fun.
We kept the path to purchase short on mobile, highlighted the starting price and key specs on the homepage, and added packs and a bulk and custom order route for schools, colleges and companies.
What we delivered
- Custom WordPress and WooCommerce store design and build
- Shop-by-vibe collections and a most-loved covers section
- Build-your-own 5-pack and bulk and custom order flow
- UPI, card and cash on delivery checkout
- Product specs at a glance: A4, 270 GSM cover, wirebound, 200 to 400 pages
- Brand story page and the ₹2-per-notebook education promise
- On-page SEO and Google Site Kit analytics setup
The result
Spiralwala now has a store that looks and sounds like the brand, makes buying a ₹90 notebook as easy on a phone as on a laptop, and gives bulk buyers a clear way to get in touch.
Tech stack
- WordPress
- WooCommerce
- Slider Revolution
- Google Site Kit
See it live: www.spiralwala.com
