Overview
Rozana is a rural commerce platform for Bharat. It started in a few villages in Raebareli district and now serves over 13,000 villages across 14 districts in Uttar Pradesh and Haryana, with a plan to reach 35,000 villages.
The challenge
Rozana speaks to several audiences at once: rural shoppers who want to download the app, D2C brands looking for a channel into rural India, investors, and people looking for jobs. The website had to tell the story simply, look trustworthy, and drive app downloads.
Our approach
We designed a bright, image-led website with a clear headline, ‘Rural Commerce Designed for Bharat’, and real products and people front and centre. Short sections explain the three things shoppers care about: a wide range of products, best prices and fast delivery.
The About section tells Rozana’s growth story and mission, and careers, store locations and vendor pages give partners and job seekers a clear path.
What we delivered
- Website design and development
- Hero and app download calls to action
- Product range, pricing and delivery highlights
- Company story and mission section
- Careers, store locations and contact pages
- Privacy policy, terms and vendor code of conduct pages
The result
Rozana now has a website that explains its rural commerce model in seconds, builds trust with brands and partners, and sends shoppers straight to the app.
Tech stack
- Webflow
- Responsive design
- App store integration
See it live: www.rozana.in
