Overview
Parul & Ashie is a Lucknow designer label creating premium hand-embroidered organza, chanderi and silk suits and sarees.
The challenge
Couture pieces carry high price points, so shoppers need to see the craftsmanship clearly and trust the brand before they buy. The store had to feel luxurious, show intricate embroidery in detail, and make buying smooth on mobile.
Our approach
We built a Shopify store with an elegant, minimal layout and a full-width hero slider (‘Timeless Drapes’). Collections are kept simple, with curated classics and ‘Our most adored creations’ sections helping shoppers discover bestsellers.
Quick shop on every product, a wishlist and login with OTP shorten the path to checkout, while WhatsApp chat lets customers ask about sizing, fabrics or customisation.
What we delivered
- Shopify store design and theme customisation
- Hero slider and curated collection sections
- Suit sets and sarees collections with detailed product pages
- Quick shop, wishlist and cart drawer
- Login with OTP and customer accounts
- WhatsApp chat and cookie consent
The result
Parul & Ashie now has an online store that does justice to its handcrafted couture and makes premium pieces easy to browse and buy.
Tech stack
- Shopify
- Custom theme sections
- WhatsApp integration
See it live: parulandashie.in
