Overview
Ada Designer Chikan Studio is a Lucknow label known for handcrafted Lucknowi chikankari: kurtis, kurta sets, sarees, lehengas and menswear, plus home décor and accessories.
The challenge
Chikankari is all about detail, and that detail has to come through on a phone screen. The store needed to feel premium, show the craft up close, and help shoppers browse a large range by what they are shopping for, whether that is a wedding, festive gifting or everyday office wear.
Our approach
We built a Shopify store with large, rich imagery and a calm, elegant layout that lets the embroidery shine. Alongside standard categories, shoppers can browse by occasion (weddings, festive celebrations, work and office, travel, everyday grace).
Shoppable videos and ‘Shop the look’ sections show garments in motion, while login-for-faster-checkout, WhatsApp chat and the Ada Rewards loyalty programme help turn browsers into repeat customers.
What we delivered
- Shopify store design and theme customisation
- Mega menus for Women, Men, Home Décor and Bags and Accessories
- Shop by occasion and festive collection pages
- Shoppable videos and ‘Shop the look’ product bundles
- Mobile-number login for faster checkout
- Ada Rewards loyalty programme and WhatsApp chat
The result
Ada Chikan now has a store that does justice to handcrafted chikankari, makes a large catalogue easy to explore by occasion, and encourages customers to come back.
Tech stack
- Shopify
- Custom theme sections
- Loyalty and chat integrations
See it live: www.adachikan.com
